Don't Be Judgy: Messaging that Leads to Positive Change

Too often mainstream messages lead to shame and blame. They contribute to stereotypes and villainizing. The result is endless frustration, overwhelm, and burnout. Too many animals still need homes; too many pet families lack access to care. We need different stories and messages to build a better reality for animals and people. This course is about the stories and messages we need now.

In partnership with MSPCA and hosted by the New England Federation of Humane Societies. SPARC and MSPCA will take a deep dive into customer service for frontline staff and how to incorporate SPARC principles in every day work.

The Words We Use, The People We Leave Out: Transforming Animal Welfare Through Storytelling & Cultural Connection

Join SPARC for a day-long session at the Midwest Veterinary Conference.