Be the voice that sparks change

We believe better stories and messaging can create better outcomes—for pets, for people, and our organizations. When messaging reflects compassion and connection, it can reduce harm, strengthen the human-animal bond, and make our sector safer and more effective.

That’s why we offer training, research insights, and support to changemakers across the country. We shift harmful narratives and build messaging that leads to real solutions. But we can’t do it alone.

‍Your partnership keeps this work going. It helps us keep our programs affordable, our resources accessible, and our impact growing. Together, we can write a better future—for pets, people, and all of us.