Essential Messaging for Animal Care & Well-being

Too often mainstream messages lead to shame and blame. They contribute to stereotypes and villainizing. The result is endless frustration, overwhelm, and burnout. Too many animals still need homes; too many pet families lack access to care. We need different stories and messages to build a better reality for animals and people.
‍This course is about the stories and messages we need now.

What We Cover

The three sessions below each focus on an essential SPARC messaging principle You will take a deep dive into each principle and learn how to apply it in your work.

• Systems Framing
• Empathic Listening
• Messaging with Dignity

You'll Leave With

• A deep understanding of how messaging shapes the way we think about problems and solutions for pets and people
• Practical skills to put better messaging and storytelling into practice
• Ongoing access to resources, examples, and tools you can use in your everyday work

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